This is an updated version of my initial proposal. Not much has changed from the original except for the references and the project timetable. The timetable is available in the download below. Review Throughout this year I feel that I have improved my work graphically by exploring the work of Pictograms and how they can […]
Category: Context and Research
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Ethics and Sustainability/
Ethical During this project I asked myself how I could turn my project that I tailored around a personal problem with design errors and apply it to everyone else or people who need help. A part of my project has to do with typography and communication, a key part to my typography is legibility so […]
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HCT Logo/
In my project I wanted to rebrand the Helsinki Tram Network, the theoretical problem of this project is that Helsinki’s Tram Network is provided by a greater metro system that includes Buses, Trams, Trains and Ferries. I did not want to apply my whole rebranding to the metro sytem because of how much research and […]
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Saul Bass/
Saul Bass (1920-1996) is an American graphic designer who was most notably known for his poster and animation work in Film/Cinema. He worked closely with the director Alfred Hitchcock and created many posters for his movies. Bass created vibrant posters with unique typefaces, his work was very geometric and blocky. The style of his work […]
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Paula Scher
Paula Scher is an American graphic designer and painter from New York. She is one of the most influential designers in the world and is a part founder of Pentagram, one famous agencies and intitutions. The reason I decided to research her work is because of her personal painting projects on American Maps using typography. […]
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Otl Aicher/
Otl Aicher (1922 – 1991) is a German graphic designer who is most notable for his work on the 1972 Munich Olympics. Aicher’s art style for his graphics is a varient of Bauhaus. He usually works in black and white instead of using colour, but this works with his minimal geometric pictograms. The 1972 Munich […]
In 2017 the city of Helsinki had a major rebranding lead and designer by Werklig. Werklig is a Helsinki based design agency that works on Branding and Advertisement. While I was in Finland I saw a few of these designs around Helsinki, when I arrived at Helsinki airport for my trip I saw some of […]
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London Trip 2020/
On the 11th of March 2020 I went on a trip to London, I spent the day gathering primary research on logo and graphic design. I spent the first half of the day in the London Design Museum I then went to the Museum of Branding. The Design Museum I found the design museum interesting […]
The NYC Transit Authority Graphics Standard Manual is the manual that the New York subway system has to follow in order for commuters to use to traverse the city. Online there is a free to view version of the original manual, I looked at the high quality scans to read the book. This book was […]
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Harry Beck and ‘The Tube’/
Harry Beck (1902-1974) was a Technical Draughtsman, in 1931 he created the ‘Tube Map’ for the London Underground which would later be used as a design influence in modern iterations of the map. Before Beck drafted his map in the 1930s, the original map looked less grid like and more fluid and snaking by design. […]
Fred's FMP 