I confirm that the attached assessment is all my own work and does not include any work completed by anyone other than myself and sources have been appropriately referenced. FMP Concept (Updated March 17th) For my project I wanted to base my graphical problem on my personal experience with the Helsinki Transit System and how […]
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Final Evaluation/
Discovery I chose my project theme from a real problem I encountered in design, whilst travelling Helsinki I and everyone else in my group did not use the Tram Network provided despite it being vast and easily accessible. This was because there was no visual map or signage laid at any of the tram stops […]
This is an updated version of my initial proposal. Not much has changed from the original except for the references and the project timetable. The timetable is available in the download below. Review Throughout this year I feel that I have improved my work graphically by exploring the work of Pictograms and how they can […]
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Artist Statement
My current project is a rebranding of the Helsinki Tram Network. I have so far created a custom typeface for the rebranding and a set of logos, a tram map and some typographic posters. I decided to do this rebranding based on my experience last year while on an exchange trip to Finland, I noticed […]
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Posters/ Advertisement/
Whilst rebranding the Helsinki Tram Network I thought it would be worth showing off my custom typography in some advertisements/ posters. I wanted to keep to the theme of Finnish design and as an end result I feel that I gathered most of my inspiration from Werklig’s rebranding of Helsinki. I shared most of my […]
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Building my Tram Map/
In this project I had planned to make a new map for the Tram Network, this was apart of my rebranding plan because I felt that the current map provided was not as accessible and was confusing to use for passengers. The current Tram Network map of Helsinki was not available at tram stops either, […]
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May 24th-27th
Monday 24th Today I continued creating my Transit map, I would have done some more blog work at college but I had connectivity issues with WordPress. Tuesday 25th Wednesday 26th Today I want to finish off my Tram Network map for good and start producing some advertisement posters to add to the rebranding. Thursday 27th […]
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Tram Signage
On the 19th of May I experimented with signage for my tram service, I had the idea of associating each tram line with a colour to help people with visibility issues or dyslexia. The idea of this is for people to associate frequent tram lines with their travelling habits for instance a person that travels […]
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May 17th-20th
Monday 17th Today I am starting my day with doing some blog work due to it being very messy at the moment, I will go through my old posts and reformat some paragraphs to make the blog more organised. I will also set up a links page at the end of my posts so examiners […]
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Building my Typeface/
For my Project I want to create a typeface as part of my redesign for the Helsinki Tram Network. I had the initial idea for the form and the shape of my typeface from Helsinki’s slogan (Pearl of the Baltic Sea), this slogan gave me the idea to produce a rounded style. Below are the […]
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Ethics and Sustainability/
Ethical During this project I asked myself how I could turn my project that I tailored around a personal problem with design errors and apply it to everyone else or people who need help. A part of my project has to do with typography and communication, a key part to my typography is legibility so […]
Fred's FMP 