Whilst rebranding the Helsinki Tram Network I thought it would be worth showing off my custom typography in some advertisements/ posters.
I wanted to keep to the theme of Finnish design and as an end result I feel that I gathered most of my inspiration from Werklig’s rebranding of Helsinki. I shared most of my colour pallets from this rebranding because I was advised by Tutors to keep it in the same style so it would work within the city more effectively.
Below is how I created my simple posters by using my custom typeface and some minimal shapes. I had hoped to make more posters but due to time I had to work with one concept because I was to busy working on my blog and producing the Tram Map for my project.
Overall I found this particular poster fun to create with my typeface and colour pallet, but I had hoped to create more concepts of some posters for this project. Unfortunately I did not have enough time to do this because I created this poster during the same time I created my map and I made the map more of a priority because of how much time I put into researching and developing it.
Fred's FMP 